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The market of home commodities and appliances is the main thrust behind most of the industrial, commercial and business activities we see going around us. Home segment is generally the end of the line consumer segment, meaning that all the goods and services that are produced in the economy are finally utilized for the home consumers.

There are innumerable lines of goods and commodities that are produced for direct use of home consumers. From kitchen ware, to furniture to home appliances,electronics goods, household durables the list is endless.

The size of the home business is in hundreds of billions of dollars world over. This gment is most dynamic and buzzing some of the biggest global corporations and countless small players competing together.

Characteristically home business segment is a fast moving consumer goods market. This implies that commodities expire here soon and there is a continuous flux of buying and purchasing, keeping the market and business on move.

In recent years the home market is going out of individual retailers and distributors to mega retail chains like Wall Mart, Kroger and Metro AG. It has caused a major shift in business strategies for the large manufactu-ring houses as well as varied options for consumers.

 
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